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A Fresh Take on Tie-Dye

Fashion and retail lines now feature this elegant garment print.

Ink-dyed garments and accessories are making a comeback – but this isn’t your typical rainbow tie-dye.

A trend called “watercolor” has been hitting the fashion catwalks and retail stores. It combines the gradient look of ombre with the unique ink pattern of tie-dye for an elegant, “watery” appearance evocative of the art of Claude Monet.

watercolor shirt
The “watercolor” look features different hues combined on a variety of media, including apparel and hard goods.

Fashion houses such as Ferragamo, Courrèges, Marni and Paco Rabanne featured the color trend in their Spring/Summer 2023 lines. “Bob Ross, eat your heart out,” wrote the staff of W Magazine in its show report. “Bright hues this season took on a watery look, blending together like a sunset or lakeside scene in a painting.” Other designers such as Peter Do and Diesel featured “soft ombre” looks, with colors “elegantly blend[ing] into one another across a diverse array of fabrics,” reported Hypebeast.

Professional sports teams are getting in on the action, too; The Philadelphia Eagles features an ink-dyed beanie from its New Era Crucial Catch collection, with proceeds going to the American Cancer Society; other teams such as the Miami Dolphins, Green Bay Packers and Los Angeles Chargers have them available in franchise colors.

Fortunately, there are plenty of products featuring ombre and dyed patterns that can fit the bill

Ball caps featuring eye-catching dyed colors, especially with silkscreen or embroidery on the front. This style also allows for a high ponytail and comes in a variety of color combinations.

eye-catching dyed colored ball caps

This insulated tote is ideal for bringing lunch from home, comes in four ombre tones.

insulated tote

For a unique item with a touch of whimsy, consider this corkscrew, which opens both wine and beer bottles and is available in three ombre tones and three solid colors.

whimsy corkscrew

Pick up accessories that feature an ombre pattern. These also make great gifts; choose from four color combinations, like Lavender Fields and Galactic Ocean.

ombre water bottle

A subdued take on the watercolor look with a wicking performance style; available in five color combinations.

watercolor wicking performance shirt