The social media trend is ideally suited for end-buyers in the health and wellness space.

It can be hard to start a fitness routine, particularly for newbies and those who have had less-than-stellar workout experiences in the past. Now, say hello to ‘Cozy Cardio,’ a recent TikTok trend featuring a gentler, home-based way to work out.

The movement’s been popularized in recent months by TikTok creators, who started sharing their early morning workouts that often feature a lighted candle, iced coffee with protein, walking pad, comfortable clothes, and a streaming show in the background.

This is a great way to heal people’s relationship with exercise. It explores the boundaries of new and creative ways of moving your body to still be able to lose weight and feel good.

While health professionals say gentle walking should ideally lead to more intensive exercise over time for maximum benefit, it’s ideal for easing people into building fitness into their days.